MyWorld

As you may know, Lux Aeterna is part of MyWorld, a UKRI-funded creative technology research programme based in the West of England. Through MyWorld, Lux Aeterna is focusing on machine learning developments and new, innovative toolsets in visual effects.

Being a part of the MyWorld programme has given Lux Aeterna a great opportunity to explore emerging tech even when there are factors that might make those technologies unsuitable for the work we do for our clients. In fact, it helps us better understand what those factors are and our client's technology needs. We also learn loads about broad trends and potential future working practices.

Generated in New York | Runway

When I showed the team the results of Runway’s latest video generation model, Gen-3, there were, unsurprisingly, many questions about what this could mean for visual effects. It didn’t take us long to rattle off a list of things holding this and other video models like Sora back; AI artefacts, low resolution and dynamic range, limited editability, and maybe biggest of all, the myriad legal and ethical issues that surround many generative AI models.

Generative Visual Effects | Runway Academy

That said, there was also a lot of wonder and excitement about the potential capabilities of working with video this way, and what VFX artists could achieve with tools like these in their hands.

Check out my blog post on our AI Acceptable Use Policy here.